Credit isn't just a score. It's a skill. And you can get better.
That's was the thinking behind this campaign for Experian. It's an attempt to recast how we think about credit as just a score. Walking, driving, swimming, riding your bike, cooking, diving, parenting...we can get better at all of these. Credit is no different, and Experian can help.
Since 1914, Ritz has been offering people a taste of the good life - with its rich, buttery flavor, Ritz was the first affordable cracker. We embraced this history as we created Ritz's new tagline and its first campaign in eight years.
"Life's Rich," looks to redefine "richness" in today's terms and celebrate the moments that truly make life meaningful.
The Biggest Sports Town in America*
As soon as Tangier, an isolated island town in the middle of the Chesapeake Bay, finally got the internet, a strange thing happened. It became the biggest sports town in America (*per capita.)
The whiteboard. It's an essential part of every engineering lab, design studio and business office. It's what we use to present our ideas, work out problems and in the case of this campaign for UPS, to simply explain the sometimes complex world of transportation, shipping and logistics.
Shaun Wants to Drive
Shaun White is many things but most notably he's driven. He holds many of the highest accolades within snowboarding and skateboarding, and at 27, he's only getting started. With the help of BFGoodrich, Shaun's latest venture is driving. He's admittedly far from becoming the next crossover athlete to the world of motor sports, but if anyone can do it, he can and BFGoodrich Tires is here to help.
To all the football fans out there...thanks for all the shoutouts.
When PING introduced the G10 series, they were so long, straight and forgiving, that golfers might have thought they were good enough to turn pro.
Man In Black
I co-wrote and co-directed this film for the 48-Hour Film Festival. If you’re not familiar, it’s a festival in which you have to concept, write, shoot, edit and finish a film in 48-hours. You are given a few mandatories, then pull a genre out of a hat and go. This won the audience award for best film.
JFK Library & Museum
The Positivity Pump
The amount of negativity versus positivity online can be staggering. What if there were ways to reward people for being more positive? Chevy's answer was to create the "Positivity Pump." A pump that could reward drivers with free fuel based on how positive they were on social media. The more positive a driver, the more fuel they got. This campaign helped fuel a more positive society.
Nation of Go
BFGoodrich Tires was launching a new website called the nationofgo.com. To promote the site we embarked on a month long, cross-country roadtrip to introduce the site to it's users. But we didn't just promote the site, we promoted the tour itself.
We met off-roaders, tuners, rally clubs, drifters and all the gearheads in between. Each day provided a new adventure and generated new content for the nationofgotour.com.