UPS Whiteboard
What's the easiest way to explain the sometimes complex world of transportation & logistics? A whiteboard, of course. In order to sell this campaign I literally filmed my creative director against a whiteboard at the agency delivering the first few spots. We had every intension to cast his character, but after many rounds and hundreds of auditions the client decided to go with my CD as "The Whiteboard Guy." The rest was history.
ACD / Art Director
I guess you could say having your campaign parodied on SNL is the cherry on top?